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Subscribe to our newsletter In a sublime example of the internet's "I made this" effect, an Italian TV channel temporarily took down Nvidia's March 16 footage "Announcing Nvidia DLSS 5" via copyright strike, claiming the content as its own.As reported by NikTek on X.com, the DLSS 5 reveal trailer was unavailable in Italy for more than 24 hours, with the message "This footage contains content from La7, who has blocked it in your country on copyright grounds" taking its place.

While we're doing a little reverse-engineering here to understand what happened, La7 seemingly used footage from DLSS 5 in a recent broadcast, then started issuing copyright claims based on that footage.Brazen? Yes.

Funny? Even more so, considering the overt distaste both players and the games industry have shown for DLSS5.Article continues below The impact extended further than Nvidia's own YouTube channel.

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Multiple other posters on X chimed in to share their own videos being demonetized and region blocked due to a copyright claim ## Editor's Note This announcement has sparked considerable discussion among gamers. Source: [PC Gamer](https://www.pcgamer.com/hardware/italian-television-channel-does-dlss-5-haters-a-favor-by-broadcasting-footage-from-reveal-trailer-then-copyright-striking-nvidias-own-youtube-channel/)