Bethesda's ex-marketing VP says Skyrim was its first title to make other studios scared of it: 'You have to be concerned about us if you think you're going to win title of the year'

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Subscribe to our newsletter When did Bethesda become, you know, Bethesda? That is, when did it become one of those game companies whose every release becomes a ginormous public event? Morrowind? Oblivion? Fallout 3?None of those, if you ask former Bethesda marketing VP Pete Hines.

In an interview with Firezide Chat, Hines said the studio's first true "Holy shit" moment was Skyrim."Everybody played Skyrim—that was the thing that made us feel like we've arrived, we are legit," recalled Hines.

It was the moment when a Bethesda release became something other studios dread: "You have to be concerned about us if you think you're going to win game of the year.

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You have to take us seriously now."Article continues below That's not to say Hines thinks every preceding Bethesda game was a drop in the pond ## Editor's Note The gaming community will surely have mixed reactions to this news. Source: [PC Gamer](https://www.pcgamer.com/games/the-elder-scrolls/bethesdas-ex-marketing-vp-says-skyrim-was-its-first-game-to-make-other-studios-scared-of-it-you-have-to-be-concerned-about-us-if-you-think-youre-going-to-win-game-of-the-year/)